No longer simply a communications network, the ‘internet as platform’ provides a game-changing opportunity for carriers, resellers, and software developers to deliver new services to their customers that are always available, on demand.

In fact, many industry analysts are expecting the On-Demand Services market to account for over 30% of all software sales by 2010, becoming a US$ 50 Billion market. Yet the revenue story alone does not capture the impending sea-change in how businesses and consumers will consume services. Or how this new wave of opportunity will completely change the dynamics of the communication and networking services delivery market, and customers’ perception of value-add, for service providers.

“Voice, video, and data, digitally delivered across interconnecting networks to a variety of different terminals with different uses. As always, the technology takes shape long before its full consequences for society take place. The internet, in particular, is remarkable for its many different capabilities. It is more than just a means of communicating: it is a marketplace, a library, a distribution chain.” Frances Cairncross, “The Death of Distance”

Whether providing core business solutions to net new customers in developing countries, or enabling cost-effective and environmentally friendly offerings to help businesses grow in mature markets, the potential has never been greater for solutions and services providers to scale their expertise, leverage their operations, and reach new and existing customers around the world.