Businesses around the world are embracing web-based services at a rate far exceeding historical adoption rates with telephone networks, computing, and other transformational technologies. Companies of all sizes are leveraging these services to access enterprise-class applications, collaborate on a global scale, and grow their bottom line. And as this trend reaches mainstream adoption, many businesses are now consuming not one or two, but dozens of on-demand services. For carriers and traditional channels, this game-changing dynamic presents a significant opportunity to extend their "trusted advisory" relationships with their customers by distributing on-demand services.
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"Regardless of the term - cloud computing, on-demand, or SaaS - the transition to Web delivered applications is reaching critical mass. IT and business applications are increasingly being operated and supported as a utility, which is creating huge market opportunities for companies that can navigate and monetize the shift to a subscription-based delivery model." |