Channel Enablement

Many traditional software and hardware ISVs have a difficult time making the transition to a cloud-based offering for various reasons, with common issues being:

Fear of cannibalizing their license-based revenue model, and therefore not having the proper direct sales, channel structure, and incentives in place.
Organizational transformation from licensed software development and support to a services-delivery focus.
A “build it and they will come” view that SaaS operations-readiness equates to market-readiness.
Inability to extend new value-added services through their existing channels, thereby running the risk of alienating their existing VARs by trying to market their services directly to their installed base customers.

Jamcracker provides a comprehensive Services Delivery Enablement offering that provides 'Distribution as a Service' for existing software and hardware ISVs and their channels. This solution, also available for cloud service start-ups who want to build their own cloud-delivery channel network, provides a comprehensive suite of services delivery enablement and optional services modules including:

Hosting infrastructure and applications management (optional).
Channel enablement, fulfillment, and support.
Outsourced and integrated billing options.
Level 1 and 2 customer support and help desk services (optional).
A comprehensive portfolio of marketplace and ecommerce channel services, supporting single-tier resellers to multi-tiered services wholesalers.
A wide array of go-to-market consultation and implementation services to help our solution and service delivery partners succeed in the market.

Jamcracker Service Delivery Enablement Stack

Program Elements

Operations and Sales Readiness

Jamcracker set-up and training of branded helpdesk support service for ISV to provide front-line support for ISV's customers.
Jamcracker configures and deploy ISV branded ecommerce WebStore and administration interfaces that enable their sales and marketing team to have full control over content, pricing, and promotions of ISV's products.
Jamcracker creates ISV branded merchant account and credit-card billing support, and will also provide purchase order support if desired.
Jamcracker provides ISV with an integration toolkit and support services to help integrate provisioning, authentication, billing, and administration services into Jamcracker’s managed services delivery platform.

At the completion of the Operations and Sales Readiness phase, ISV will be able to launch their direct sales and marketing activities to drive customers to their branded WebStore, from which Jamcracker will provide all customer billing, end-user provisioning, user administration, customer help-desk services, and issues escalation management.

ISV Channel Enablement

With the Channel Enablement program module, the SaaS ISV has the option to recruit their own channel partners to resell from their existing WebStore.

Jamcracker publishes ISV's own branded Channel Distribution Portal to enable the fulfillment of ISV authorized Channel Partners.
Billing and support services for ISV's own channel partners will be performed using a branded merchant account, and ISV can access real-time reports that detail sales by channel partner.
For resellers who desire to resell additional services from other Jamcracker SaaS partners, Jamcracker will offer standard WebStore packages, and assume the channel management, billing reconciliation, and support responsibilities.

Enable Indirect Distribution via the JSDN

A Master Distribution Agreement will assign Jamcracker as a wholesaler of your services.
Jamcracker promotes ISV's solution throughout the Services Delivery Network.

Technical Implementation:

Modular APIs are available to develop adapters for new content, services and applications. The platform consists of several key components to multi-tenant, multi-tiered, On-Demand delivery and management including role based access control, identity management including authentication and authorization, user profile management, single sign-on, service cataloging, provisioning, service offers and bundling capabilities, branding and promotion management, personalization and billing support.

primary-links

Solutions